1. Core principles
Advertisements must be lawful, truthful, appropriately substantiated, clearly attributable to the advertiser, technically suitable for the selected display, and appropriate for the likely audience and location. Advertisers are responsible for their content and destination pages.
2. Prohibited content
ScreenGrid does not accept advertising that promotes, depicts, facilitates, or contains:
- Illegal products, services, conduct, or evasion of law.
- Fraud, impersonation, phishing, malware, deceptive interfaces, or misleading business practices.
- Hate, dehumanization, harassment, threats, or discrimination against protected or identifiable groups.
- Graphic violence, exploitation, non-consensual content, or sexual content unsuitable for a general audience.
- Sale or trafficking of controlled substances, unlawful weapons, stolen goods, counterfeit goods, or instructions for wrongdoing.
- False endorsements, fabricated reviews, misleading scarcity, or claims that conceal material conditions.
- Content that infringes copyright, trademark, privacy, publicity, or other rights.
- QR codes or links leading to prohibited, unsafe, unrelated, or materially different content.
3. Restricted and location-sensitive categories
The following may require additional documentation, targeting restrictions, location approval, age controls, or may be declined entirely:
- Alcohol, cannabis, nicotine, vaping, gambling, contests, and other age-restricted products.
- Financial products, credit, investments, insurance, cryptocurrency, and income opportunities.
- Health, medical, cosmetic, supplement, weight-loss, and therapeutic claims.
- Political, election, advocacy, religious, and public-issue advertising.
- Housing, employment, education, and services subject to anti-discrimination rules.
- Dating, adult-oriented, or personally sensitive products and services.
- Children-directed advertising and products with special safety requirements.
ScreenGrid may require proof of licences, registrations, approvals, offer terms, claim substantiation, age suitability, or authorization to advertise.
4. Claims, pricing, and promotions
- Claims must be accurate, current, and supported by reliable evidence.
- Prices must identify material fees, conditions, quantities, and time limits.
- “Free,” “guaranteed,” “best,” environmental, health, earnings, and performance claims require appropriate qualification and substantiation.
- Discounts and before-and-after comparisons must use genuine reference prices and representative information.
- Offers must include an accessible way to review important terms.
5. Creative and technical quality
Creative must be legible at the expected viewing distance, use adequate contrast, avoid rapid flashing or unsafe distraction, and follow the supplied size, duration, file, and scheduling specifications. Contact details, QR codes, and required disclosures must remain readable. ScreenGrid may resize or make minor technical adaptations but will not materially change an advertiser’s message without approval.
6. Review, rejection, and removal
All creative is subject to review. Approval for one campaign or location does not guarantee future approval. ScreenGrid may request changes, limit scheduling or placement, suspend a link, or reject or remove content that violates this policy, creates safety or reputational risk, receives a credible legal complaint, or conflicts with a host location’s documented restrictions.
Where practical, ScreenGrid will explain the issue and allow corrected creative. Urgent removal may occur without advance notice. Advertisers can ask for reconsideration by contacting hello@screengrid.co.
7. Advertiser responsibility
Approval by ScreenGrid is not legal advice and does not transfer responsibility for compliance. Advertisers must maintain required rights, licences, disclosures, substantiation, and destination-page compliance throughout the campaign.